Fresh Air. Issue 02.

Filming Seasons With Loren Creer

Cinematographer and photographer, Loren Creer, captures all aspects of an adventurous life: seasons changing, snowboards descending, and the outdoors in its peak moments of  beauty. Loren is capable of going with the flow of his surroundings but knows exactly what moments to capture. 



1) How did you get started in cinematography and photography?

Skateboarding introduced me to creating videos. I'd dabbled with photography a bit with my grandma who was a professional photographer. However, I started filming and editing through skateboarding, trying to emulate my favorite skaters. I created my first video with a digital still camera and iMovie.  It was a 45 second video of myself performing various small tricks on a skateboard deck placed on carpet. Shortly after, my uncle gave me a pirated copy of Final Cut Pro, and I created my first skateboard/snowskate piece for my 8th grade project. 


2.) How do you translate your ideas into a moving picture?

The process of transmitting concepts and ideas usually begins with preproduction. Writing out how, where, when and why I want to create something helps my workflow.



3.) What makes you choose nature and outdoor sports as your subject?

I think my location has heavily shaped what I do. I've been surrounded by very talented athletes and individuals as well as gorgeous landscapes my entire life. I'm a very lucky guy. 


4.) Has film and photography changed the way you see the world around you?

I think when you spend extended time behind the lens you begin to value certain things differently. Shapes, lines and colors stand out more because of this perspective. 


5.) What does "Fresh Air" mean to you?

An opportunity to seize the moment.


6) What is it like to explore the outdoors and film at the same time?

Each adventure is different, the finest being the most unfamiliar. I shoot a lot in the snow/mountainous regions which can be challenging in a number of different ways, but it's a comfortable process. I spent two weeks exploring the waterfalls and forests of Kauai last summer, and learned a lot about shooting in tropical and very wet conditions. I cherish shooting in such unique locations. One of the best rewards is nailing a shot and reminiscing the strenuous process it took to create it.


7.) What's your favorite project you've worked on so far?

Difficult to say! In terms of individual production I would say Lucid. I've shot skiing & snowboarding for six or seven years now but in 2014 I shot more than I ever had before. I love getting to shoot urban because it brings out the most in the riders and really tests their limits. You also walk away with a shot no matter what, whether it's a big trick or a gnarly fall.  I also work as a cinematographer for Vital Films and assisted with a variety of productions, my favorite being the 2015 Aspen Snowmass Ad Campaign

(Click names above to view projects) 


8.) Is there a feeling and mood you are always trying to portray in your work?

I don't go for a consistent theme or feeling for each video. However, depending on the piece, I often convey a message to the audience by evoking a feeling or emotion from them. 


9.) Is there a message you hope people walk away with after seeing one of your films?

The internet is the best gift to advance video production: YouTube is your friend. Research and practice as much as possible. Don't let equipment define your ability. 


10.) If you could tell someone that is starting to explore film one thing, what would it be?

If it is a project I'm comfortable sharing with others, I try to gain a variety of input; sometimes it's hard for me to think outside of the box. If it's something I'm not ready to share, I will sometimes duplicate the project and restart it with a fresh mind. Roadblocks are tricky, but there is always a shortcut around them.